biocosmetic beauty care range

year: 2008
client: BRELIL
category: beauty & personal care

Progettazione e sviluppo di un nuovo brand orientato alla bio-cosmesi e destinato alla distribuzione farmaceutica. Comunicazione tecnica abbinata ad uno stile vintage per enfatizzare la doppia natura del brand: l’efficacia dei prodotti farmaceutici combinata a materie prime di derivazione naturale.

Design and development of a new bio-cosmetic brand, meant to be sold in pharmacies. A specific technical communication combined with a vintage style were used to emphasize the dual nature of the brand: the effectiveness of pharmaceutical products combined with raw materials of natural origin.

KEYWORDS:

• pharmacy
• market & trends analysis
• new brand positioning
• creative scenario & concept
• logo & graphic design
• key-visual design
• layout & pop materials
• sales support materials