research & strategic design
year: 2008
client: BRELIL
category: beauty & personal care
Analisi strategica e mappatura del mercato della bio-cosmesi per lo sviluppo di un concept creativo di un nuovo brand per la cura della persona.
Strategic analysis and mapping of bio-cosmetics market, aimed at the development of a creative concept for a new body care brand.
KEYWORDS:
- creative analysis
- market & trends analysis
- creative scenario & concept
- moodboards
- strategic maps
- packaging & materials guidelines
