women’s fragrance collection

year: 2011
client: MIRATO
category: beauty & personal care

Concept e packaging di una nuova linea di profumi alcolici per la GDO ispirata alle ultime tendenze della moda: il trend fluo. Grafiche a colori fluo e dal forte impatto visivo rendono i prodotti immediatamente visibili e riconoscibili a scaffale.

Concept and packaging for a new line of alcoholic fragrances for the mass market. Designed for Malizia, Like is inspired by the 2011 fashion trends, combining fluo colours with simple and bold graphics.

KEYWORDS:

• restyling strategy
• market & trends analysis
• target segmentation
• creative scenario & concept
• product naming
• logo & graphic design
• on shelf positioning
• layout & pop materials